The fight against over-packaging is a permanent “vacuum hunt” to limit the quantity of packaging to what is strictly necessary, and the environmental impact of each product. Let’s find out together how to effectively fight against over-packaging.
This is a fight whose objectives are easily shared by all public and private players: reducing over-packaging Everyone has in mind their packet of biscuits wrapped in a cardboard box, containing individual pieces, each wrapped in an individual plastic film.
In this context, is it, therefore, necessary to increase the amount of packaging? The public authorities are working alongside many companies to reduce over-packaging, their costs, and their environmental footprint. Let’s find out together how to imitate them!
Company-wide: tracking down vacuum reduction, implementing eco-packaging
Many companies are committed to the environmental transition by practicing eco-packaging This is a preventive approach consisting of evaluating the consequences of packaging on the environment throughout its life cycle, from the collection of raw materials to their recycling. The objective is to combine the commercial performance of your product (your packaging must fully fulfill its original functions despite everything) while making it compatible with a sustainable environmental transition
Concretely, the implementation of eco-packaging consists of “chasing the void “, that is to say in tracking down every inch of non-essential packaging. To apply it daily, it is necessary to:
- Optimize the size and volume of the packaging by reducing the surface area that does not fulfill its function of protecting or preserving the product
- Choose recycled, bio-sourced, and environmentally friendly materials
Choose a good printing company, guaranteeing the use of vegetable-based inks and rational waste management
At The Consumer Level: They Must Be Informed And Made Aware Of The Fight Against Over-Packaging
A real communication issue is then born to promote the efforts of each to consumers. Concretely, this involves awareness campaigns on recycling, selective sorting, and best practices implemented by the company
It is the responsibility of companies to make consumers aware of the best practices to adopt, by encouraging them to:
- Prefer non-over-packaged products: between two similar products but with different packaging, you might as well make an eco-responsible choice. Concentrated products can be a wise alternative, like eco-refills
- Prefer products in bulk or retail to avoid unnecessary packaging (meat, cold cuts, cheese, groceries, hygiene products, etc.
- Choose a capacity adapted to your needs because it is sometimes better to buy a product in a family format that can be kept, rather than a multitude of small portions
Consumer education and orientation is a mission entrusted to industry, in partnership with public agencies involved in this process.
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